Google to ban political promoting forward of Philippine election

The brand for Google LLC is seen on the Google Retailer Chelsea in Manhattan, New York Metropolis, U.S., November 17, 2021. REUTERS/Andrew Kelly/File Photograph

MANILA, Dec 1 (Reuters) – Alphabet Inc's (GOOGL.O) Google mentioned on Wednesday it’s going to ban political promoting on its platform within the run-up to Philippine elections in Could subsequent 12 months to decide on a successor to President Rodrigo Duterte.

The transfer comes amid stress on social media platforms over their dealing with of political promoting in the course of the U.S. presidential election in 2020.

Social media platforms have develop into political battlegrounds within the Southeast Asian nation, with research exhibiting Filipinos high the rankings globally for time spent on social media.

Election commercials that promote or oppose any political social gathering or the candidacy of any individual or social gathering for public workplace, wouldn’t be allowed to run between Feb. 8 to Could 9, 2022, Google mentioned in an replace to its political content material coverage.

The dates cowl the interval of campaigning within the Philippines as much as election day on Could 9.

Google mentioned notifications can be despatched to affected advertisers in regards to the coverage replace.

Google has banned political promoting on its platform earlier than, together with in Canada's federal election in 2019 and earlier than an election in Singapore in 2020.

Social media platforms like Fb have helped strengthen Duterte's help base, with analysts concerning them as instrumental in his election victory in 2016 and a rout by his allies in mid-term polls final 12 months.

The Philippines will select a successor to Duterte, who below the structure is just not allowed to hunt one other time period, however shall be standing for a senator's seat.

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